Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/ai-ready-marketing-data-get-1 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89698046 Mon, 23 Oct 2023 11:37:56 GMT AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you. Join this webinar to find out: what is a good marketing data governance for AIhow to feed high-quality marketing data into your AI modelhow to prompt ChatGPT for full funnel campaign analysishow to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more Expect a hands-on session with concrete and tried methods that you can start using immediately. Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle,... Accutics 01:00:57 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality GenAI marketing data marketing impact http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/towards-a-unified-marketing-data-1 <p><p>&nbsp;</p> <p>The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.</p> <p>&nbsp;</p> <p>Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.</p> <p>&nbsp;</p> <p>In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a <strong>unified marketing data model </strong>helps you improve marketing performance and ultimately make better marketing decisions.</p> <p>&nbsp;</p> <p>&nbsp;Why join:&nbsp;</p> <ul><li dir = "auto"><strong>Get</strong> the business benefits of using a unified marketing data model for organic and paid marketing</li><li dir = "auto"><strong>Understand</strong> how creative impact varies from culture to culture</li><li dir = "auto"><strong>Learn</strong> how to link creative, campaign activities, and channel performance to more accurate data sets</li><li dir = "auto"><strong>Hear</strong> how global organizations leverage unified data models for strategic advantage and improved ROI&nbsp;&nbsp;&nbsp;</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/towards-a-unified-marketing-data-1"><img src="http://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/78554981 Thu, 29 Sep 2022 13:57:50 GMT Towards a Unified Marketing Data Model The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments. Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly. In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions. Why join: Get the business benefits of using a unified marketing data model for organic and paid marketingUnderstand how creative impact varies from culture to cultureLearn how to link creative, campaign activities, and channel performance to more accurate data setsHear how global organizations leverage unified data models for strategic advantage and improved ROI The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments. Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and... Accutics 01:00:53 <p><p>&nbsp;</p> <p>The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.</p> <p>&nbsp;</p> <p>Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.</p> <p>&nbsp;</p> <p>In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a <strong>unified marketing data model </strong>helps you improve marketing performance and ultimately make better marketing decisions.</p> <p>&nbsp;</p> <p>&nbsp;Why join:&nbsp;</p> <ul><li dir = "auto"><strong>Get</strong> the business benefits of using a unified marketing data model for organic and paid marketing</li><li dir = "auto"><strong>Understand</strong> how creative impact varies from culture to culture</li><li dir = "auto"><strong>Learn</strong> how to link creative, campaign activities, and channel performance to more accurate data sets</li><li dir = "auto"><strong>Hear</strong> how global organizations leverage unified data models for strategic advantage and improved ROI&nbsp;&nbsp;&nbsp;</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/towards-a-unified-marketing-data-1"><img src="http://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> marketing data http://video.accutics.com/how-to-get-better-marketing-data <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/73576609 Wed, 12 Jan 2022 20:12:36 GMT How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .Agenda:• What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders*Forrester Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media,... Accutics 51:30 <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality marketing data marketing impact